ABOUT US

MANIFESTO

At ITRI, we believe perfume is more than scent it is identity, memory, and presence. We exist for those who see fragrance not as an accessory, but as a part of who they are. Every note we create carries meaning: inspired by the elegance of niche and designer perfumes, yet infused with the soul of Algerian culture. We honor the craft of perfumery by reimagining it shaping scents that feel familiar yet deeply personal. Each bottle whispers a story, waiting to become yours. Our promise is simple: to give you not just a fragrance, but your perfume / ITRك.

The Charisma Collection is our very first creation, born from the belief that charisma is an invisible force that naturally draws people together. Just as charisma is expressed through traits like trust, authenticity, integrity, charm, and eye contact, we have transformed each of these qualities into a unique fragrance. Every scent in the collection captures the essence of a trait, turning the intangible power of charisma into something you can experience, wear, and make your own.

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